I saved this quote from Peter Drucker because this week I made that my reality…growing Hopeless + Cause Atelier to NYC and once again applying for Project Runway. I returned from NYC late Thursday night. This wasn’t an entirely planned trip. It occurred because of two friends, Kathy and Tiffanie, helped me get there. When I was in NYC for Fashion Week, I stumbled upon a show during Style Fashion Week called the WeWork Collaborative. It was four emerging designers showing in a small venue. I was intrigued and immediately Googled WeWork and found that it was a co-working community for creatives. It was my last day in NYC, so I couldn’t do much more than keep it on my list for my next visit.
This week was it. I visited the Bryant Park location and fell head over heels. This site will be my inspiring workspace when I’m in town (the photos above are from that space). Hopeless + Cause Atelier now has a NYC address, 54 W. 40th St., New York, NY 10018. I am connected to a global community of creatives and can work out of locations in LA, Austin, Chicago, London and Amsterdam…just to name a few. But that wasn’t the only thing I was creating this week. But before my trip, and just minutes before I HAD to leave for the airport, I hit “submit” to my Project Runway application. While I have no doubt being selected to experience Season 15 as a designer would be life-changing, I value completing the application just as much. It is like my own personal, annual evaluation because it makes me visualize and verbalize how I’ve grown as a designer from the past year.
But the heart of my work is the bespoke apparel that my customers entrust me to create and to date the Jennifer, the Averie, the Erin, the Catherine, and the Jamie are a few of these beautiful customer namesake creations. I name the custom-made garments after strong, beautiful, and unique women I admire and that I either personally know, are drawn to through history, or favorite fictional heroines. Orders are flowing in at the perfect rate for me to give the garments the attention they deserve. And yes, I do everything from conception to production. Each piece is my baby and every customer deserves that attention.
After the AW16 show, Phoenix Fashion Week gave Hopeless + Cause Atelier a shout out as an “emerging designer” to watch. I continue to connect with that fashion group because of the work they are doing to elevate designers from the southwest and west coast. Hopeless + Cause Atelier made it’s “official” television debut on 2 KASA Style last month with the help of my beautiful models, Jennifer and Shannon. And if you follow the More Than Turquoise blog, I hope you will read her April 4, 2016 post and see her “Jamie” about the town. I am also grateful for an upcoming article in Duke City Magazine and the blog that Sara, Batiks for Life, is writing for Trusted Clothes about our collaboration on custom batik.
Please keep Hopeless + Cause Atelier in mind for your custom apparel…and my wish for you is that you have the audacity to create the future you want. With light and love! XOXO!!!